How To Achieve Best WordPress SEO Results

To achieve the best WordPress SEO results you need to ensure that your on page SEO is as good as possible. This will minimize the number of backlinks that you need to get a good search engine ranking. Although we are looking at best WordPress SEO here, there are a number of things that apply to all sites:

Keywords – the choice of keywords is critical to SEO. If you pick highly competitive keywords it will be very difficult, if not impossible, for a new site to rank against large established sites. This applies even if you get your on page SEO perfect! Getting the keywords right is the hardest part of getting your WordPress SEO done the right way. There are number of tools you can use such as Google keyword planner or io.keyword tool. We suggest using all the tools at hand to find out the prime keyword for each webpage.

Content – Produce good unique content which is optimized around a primary keyword per page or post. Remember that each page or post ranks individually and each is a landing page for your visitors. Make sure that the primary keyword is in the URL and the title as well as throughout the text. Make sure your content is not a duplicate. Google likes unique content that is relevant and long.

Site Structure – Use a logical structure with internal linking which enables visitors to navigate the site. No page should be more than 2 clicks away from the home page. Use keywords as anchor text for internal links where possible. It helps if your site is tightly focused on a particular topic.

Avoid Bad Practices – Do not engage in any “Black Hat” SEO practices and do not associate with any sites that do so. This means that you must be very careful which sites you link out to, as linking to one of these sites makes you guilty by association. Having said that, you should have external links to relevant authority sites. One time, I purchased some cheap traffic on Fiverr and overnight my website ranking dropped almost 30 points. So really be careful. We really mean it. Unless it is done organically, don’t even try. Google is smarter than humans nowadays. Turning to WordPress, to get best WordPress SEO having completed the installation you should:

  • Select a theme designed with SEO in mind.
  • Make sure that the Permalinks are set to include the title (“postname”) in the URL.
  • Use a Plugin to generate a site map for the search engines.
  • Install a general SEO plugin like “Yoast WordPress SEO“.
  • Consider other SEO Plugins that may help.

Amongst other things, the Yoast WordPress SEO will avoid search engines seeing duplicate content on your site (which is bad) and give you control of the meta data for the home page and each page and post. You should write the meta description for each manually as this the text that appears on the search results and needs to attract visitors to click. There are numerous other WordPress SEO Plugins available which can contribute something towards achieving best WordPress SEO but one I particularly like is SEOPressor. Unlike other plugins this one runs when you save a page or post and checks the on page SEO.

I use the Yoast WordPress SEO Plugin for checking all my On Page SEO. I like it particularly because of the time it saves me, you simply have to follow its recommendations.

However, Yoast WordPress SEO still needs lots of tweaking in order for it to work correctly and to maximize its ability. You have to select precise definitions that will draw keywords and really think about whether it has lots of meta descriptions that Google likes. You also have to still see the overall site structure and design to see whether it’s relevant. Content is also important but it is not everything.

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