Best WordPress SEO – A Guide to Good Practice

Although best WordPress SEO involves some things specific to the platform, the basics are the same as with any other type of site.


Pick a subject, or niche, for your site and stick to it. A tightly focused site is better for SEO purposes so if you are blogging restrict your posts to the niche. To do otherwise will confuse your visitors and dilute your message to the search engines.


Some keywords (and phrases) are highly competitive and, whilst it is not impossible, ranking for them will take a great deal of time and effort. Such keywords should be avoided because trying to rank for them will, in practice, be a waste of time even if you achieve the best WordPress SEO possible. You must take time to find keywords with a reasonable number of searches which are not too competitive. Good keyword selection will not guarantee your success but bad keyword selection will guarantee your failure.

It is also good for SEO purposes to include a keyword in the domain name.

WordPress Theme

Best WordPress SEO requires the selection of a theme designed with SEO in mind. Some themes are simply designed to look nice and these should be avoided.

WordPress SEO Plugins

Achieving best WordPress SEO can be helped by installing various SEO plugins. It is worth installing one of the SEO Packs (multifunction plugins) as these will work “out of the box” to tweak WordPress to be more search engine friendly.

There a many other SEO plugins that can be installed and each will improve the SEO a little. To achieve the best WordPress SEO possible you might want to install some of these but at the outset it is important to concentrate on producing good content.


Best WordPress SEO means that you must have good search engine friendly content which also meets the needs of your visitors.

Search engine friendly means that it is targeted towards a keyword and this keyword is used in the URL, title, headings and in the correct positions in the text. You also need to have at least one graphic and internal and external links. You need to achieve this is a way that appears natural to the search engines as they will punish any obvious attempt to manipulate them.

The search engines like to see active sites so new content should be added regularly and of course this must be properly optimized.

To help ensure best WordPress SEO you can install an SEO plugin, called “SEO Yoast” to check this on page SEO.

I use the Yoast WordPress SEO Plugin for checking all my On Page SEO. I like it particularly because of the time it saves me, you simply have to follow its recommendations.

However, Yoast WordPress SEO still needs lots of tweaking in order for it to work correctly and to maximize its ability. You have to select precise definitions that will draw keywords and really think about whether it has lots of meta descriptions that Google likes. You also have to still see the overall site structure and design to see whether it’s relevant. Content is also important.

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